For the primary time in a decade, Qantas has unveiled a brand new model marketing campaign within the North American market as demand for journey between the US and Australia continues to develop.
Academy Award-nominated author, producer and director Baz Luhrmann and four-time Academy Award-winning costume and manufacturing designer Catherine Martin act as inventive consultants and ambassadors for the marketing campaign, titled ‘Australia within the Sky’, which options Qantas crew alongside an all-star solid of Australian expertise together with actor Charlee Fraser and mannequin Jess Hart.
“Like all Australians, I really feel quite a lot of pleasure in Qantas,” Luhrmann mentioned. “The second you step on the flight you’re embraced by the distinctive spirit that brings somewhat of Aussie magic to each journey.
“If you’re on Qantas, you’re not ready to get to Australia, you’re already there.”
Filmed at Qantas’ Los Angeles hangar onboard an A380 plane, the marketing campaign additionally options scenes from well-known areas round Australia together with Sydney’s iconic Bondi Seashore and a flyover of Sydney Harbour, in addition to Melbourne’s Federation Sq. and the Nice Barrier Reef.
Australian Actor Chris Hemsworth, who voiceovers the marketing campaign, mentioned: “As an Australian, I’ve spent a variety of time touring on long-haul flights.
“I discover such consolation stepping on a Qantas aircraft as a result of it instantly looks like coming dwelling.”
The marketing campaign is soundtracked by Australian duo Angus and Julia Stone and incorporates a wardrobe of Australian designers.
The marketing campaign lands as Qantas celebrates 70 years of flying to North America this yr and continues to spend money on new plane and routes servicing the US, together with Mission Dawn continuous flights that are anticipated to take-off between Sydney and New York in 2026.
Qantas just lately introduced a rise in capability to the US with direct flights from Melbourne to Honolulu, launching in Might 2025, and is the one provider to function A380 providers with First, Enterprise, Premium Economic system and Economic system cabins between the Australia and the US.
Qantas Group Chief Advertising Officer, Petra Perry, mentioned the marketing campaign was designed to share the spirit of Australia with the North American market as extra travellers think about a vacation down underneath.
“Be it via our heat, pleasant crew or the premium Australian wine and produce we serve, we would like our clients to really feel like they’ve began their vacation in Australia from the second they step onboard a Qantas plane,” she mentioned.
“It’s simpler than ever for US travellers to take a break in Australia, with the vast majority of our providers connecting the 2 international locations in a single hop.
“All through our lengthy historical past of flying to North America and the remainder of the world, we’ve at all times been extremely proud to share what makes Australia so distinctive on a worldwide stage.”
Qantas gives greater than 40 flights per week between Australia and North America to locations reminiscent of New York, Los Angeles, San Francisco, Dallas Fort Value, Honolulu and Vancouver.
The airline’s Sydney – Auckland – New York service presently operates 4 instances per week and is about to extend to 6 providers per week from 27 October consistent with demand over the vacation interval.
