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THE HOSPITALITY SALES AND MARKETING ASSOCIATION INTERNATIONAL (HSMAI) MIDDLE EAST & AFRICA WELCOMES NEW HSMAI PRESIDENT AND CEO TO DUBAI


This time subsequent week, the Hospitality Gross sales and Advertising Affiliation Worldwide (HSMAI) Center East & Africa will kick off its 7th Annual Industrial Technique Convention. Happening on 26 and 27 November 2024 on the Conrad Dubai, the action-packed program will carry collectively the area’s hospitality gross sales, advertising and income administration group for unmatched business insights, networking, and awards.

Newly appointed President and CEO of HSMAI, Brian Hicks, might be becoming a member of Mona Faraj, President of HSMAI Center East & Africa, and Alex Lee, Chief Industrial Officer of Jumeirah Lodges & Resorts for the opening handle at 9:00am on the primary day of the convention. This might be Brian Hicks’ first worldwide journey since his appointment final month.

Hicks, a distinguished hospitality chief with greater than 30 years of worldwide expertise, steps into this function as solely the fifth CEO in HSMAI’s practically 100-year historical past, marking a brand new chapter within the group’s legacy of management. His confirmed monitor report of driving progress, innovation, and management throughout main resort manufacturers and areas positions him properly to proceed constructing upon the muse laid by the late Bob Gilbert, who served as President and CEO for 30 years.

Hicks’ appointment comes at a pivotal time for HSMAI because the group continues to develop its world presence and deepen its impression on the hospitality business’s industrial disciplines. With in depth expertise spanning operations, industrial technique, and income administration, Hicks’ management will additional strengthen HSMAI’s dedication to advancing the gross sales, advertising, and income administration disciplines throughout the business. He assumes management of the HSMAI Americas, Basis and International entities.

“I look ahead to connecting, sharing finest practices, and extra importantly simply networking with the superb colleagues and business pals that I’ve gotten to know over time,” mentioned Brian Hicks. “As I step into my new function, I’m each humbled and impressed by the sturdy basis Bob Gilbert established. Collectively, we share a deep ardour for this business, and I look ahead to persevering with the mission of supporting our members and making an enduring impression on their careers.”

Mona Faraj, Managing Director, HSMAI Center East & Africa, mentioned: “We’re thrilled to welcome Brian to Dubai for his first worldwide journey as HSMAI’s new President and CEO, highlighting the worldwide significance of our occasion and area. This yr, we have fun each the inspiring legacy of the late Bob Gilbert and the thrilling future forward below Brian’s management”

With a stellar line up of professional audio system, the convention presents insights into a number of the business’s most urgent points and hottest subjects resembling AI, know-how and innovation in addition to sustainability, income administration, F&B, and resort profitability. This yr’s occasion additionally has a well timed deal with expertise attraction, retention and loyalty.

Registrations are open HERE. Full particulars of the 2024 Industrial Technique Convention Center East can be found HERE.

The put up THE HOSPITALITY SALES AND MARKETING ASSOCIATION INTERNATIONAL (HSMAI) MIDDLE EAST & AFRICA WELCOMES NEW HSMAI PRESIDENT AND CEO TO DUBAI appeared first on Resort & Catering.

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