The administration arm of Australia’s second largest lodge proprietor, Salter Brothers, is ready to capitalise on a rising demand for genuine luxurious experiences because it embarks on a brand new chapter underneath a recent model identification.
Salter Brothers Hospitality (SBH), which launched in 2023 as reported in a HM unique, says the brand new model identification displays its bold imaginative and prescient for the way forward for luxurious hospitality, prioritising unforgettable experiences and significant connections for its visitors, crew members and companions.
With a daring and complex aesthetic, highlighting its dedication to high quality, innovation and authenticity, the rebrand sees the launch of a brand new emblem and color palette, in addition to a revitalised model story centred round distinctive service and fostering an inclusive office.
Led by CEO Tash Tobias, SBH’s rebrand marks a pivotal second for the enterprise.
“We’re not simply reworking our visible identification; we’re taking a daring step ahead in defining our model story and articulating our imaginative and prescient for the long run,” says Tobias.
“We’re deeply dedicated to and obsessed with crafting experiences that go away an indelible impression on our visitors and empowering our proficient crew to create a very distinctive hospitality expertise.
“We imagine this new model identification will enable us to attach with our audiences in a deeper, extra significant manner, and create lasting recollections for our visitors.”
Crafting a legacy
In simply over a yr, SBH has established itself because the main luxurious retreat lodge operator within the nation, with a portfolio that features the famend Spicers Retreats, the soon-to-launch Passion Motels and Estates, and the latest addition of Bannisters’ three iconic properties.
Extra than simply locations to remain, SBH properties are locations the place each element has been fastidiously curated.
“It’s about sophistication, finesse, and a contact of magic in each nook,” the corporate says.
Constructing on Salter Brothers’ legacy of making distinctive worth and robust partnerships over the previous decade, SBH is making a robust assertion about its dedication to progress and delivering distinctive returns.
Tobias and her crew are actively looking for new alternatives to broaden the SBH portfolio, with a give attention to attracting new companions to cement its place as a pacesetter in Australia’s luxurious hospitality sector.
“This is a vital and daring strategy for the way forward for SBH – it’s a definitive model identification that units us other than standard lodge funding fashions,” says SBH’s Chief Growth Officer Raphael Antonini.
“We’re not simply working properties, we’re crafting experiences. We’ve acquired the know-how, the fervour, and the mettle to ship one thing really particular. That’s the essence of SBH.
“We’re extremely excited in regards to the addition of Bannisters to our portfolio, and are dedicated to making sure continuity of their excellent, extremely regarded service by taking a ‘pay attention and be taught’ strategy that ensures we take our time to establish the areas the place SBH can add worth, together with gross sales, advertising, income, distribution, PR and reservations.”
Core values
SBH’s core values – Mastery, Elevated, Individuals Individuals, Care, and Enduring – are mirrored in its new model identification to precise the corporate’s dedication to real care and bespoke experiences for employees and visitors alike.
“We’re obsessed with growing unbelievable careers for our crew members, the individuals who make unbelievable issues occur for our visitors, it’s a long-term dedication, and we empower our individuals to develop, shine, and attain their full potential,” Tobias says.
“We’re pleased with the expertise we’ve attracted and the influence they’ve had on our enterprise, and we proceed to work collectively to construct one thing really particular – we’re excited for what’s subsequent.”
SBH is ready to make some additional bulletins within the coming months.
To seek out out extra about Salter Brothers Hospitality, go to www.salterbrothershospitality.com
