PHOENIX, Arizona—BWH Motels, the enterprise comprised of three lodge corporations together with WorldHotels, Greatest Western Motels & Resorts, and SureStay Motels, hosted its annual conference in Charlotte, North Carolina. With “Speed up” as this 12 months’s theme, practically 3,000 attendees, together with BWH Motels’ hoteliers, operators, and companions from across the globe, got here collectively to have a good time accomplishments and set the groundwork for the 12 months forward and past.
“We selected ‘Speed up’ as our theme as a result of it completely encapsulates the power and momentum of BWH Motels. Our firm is a robust, world community of resorts for each sort of traveler. This 12 months, we reached $8.5 billion in worldwide lodge income and signed practically 300 new properties, together with our first-ever lovely glamping resort, the Zion Wildflower Resort at Zion Nationwide Park,” mentioned Larry Cuculic, president and CEO of BWH Motels. “Our lodge groups are the guts of our enterprise, and we’re grateful our world group might come collectively this week to assist form the long run and success of BWH Motels.”
Highlights from the convention embrace:
- Rising Internationally: With $8.5 billion in worldwide lodge income, BWH Motels covers all the things from financial system to luxurious. In 2024, BWH Motels signed practically 300 properties.
- Increasing Luxurious: WorldHotels expanded its footprint in 2024 by including a number of new properties, together with, for the primary time, three WorldHotels Residences. Considered one of these is the Noble Crystal Tay Ho with 955 condos in Hanoi. Set for completion in December 2026, this property marks the launch of WorldHotels-branded residences in Vietnam.
- Getting into the Glamping Trade: BWH Motels introduced its entry into the glamping trade by including Zion Wildflower Resort at Zion Nationwide Park to its portfolio. This glamping resort is on the entrance of Zion Nationwide Park and is the primary of many new glamping resorts to be added to the BWH Motels portfolio.
- Performing within the Boutique Area: With practically 130 properties open and within the pipeline, Aiden continues its trajectory of opening new properties throughout the globe, together with its first-ever New York Metropolis lodge with Aiden Lengthy Island Metropolis and new properties in Poland, Mexico, and Guyana.
- Rising within the Prolonged Keep Section: @HOME by Greatest Western at present has properties below development in Miami, Atlanta, and Orlando. This model offers a home-like ambiance with versatile, extended-stay choices and a variety of facilities designed for comfort. The corporate at present has 20 states and territories in its pipeline.
- Reenvisioning Advertising and marketing and Loyalty: The corporate introduced plans to additional outline its “Subsequent Greatest” visitor and proceed to reinforce and develop its 60 million member Greatest Western Rewards loyalty program. This features a forward-looking method to integrating WorldHotels Rewards and Greatest Western Rewards into one world program.
- Enabling Success: The corporate introduced a brand new DEX 3.0 Finance Program initiative funded by BWH Motels which gives three customized financing packages to assist resorts fund their FF&E immediately by means of BWH Motels Provide. This program was designed to assist hoteliers’ success and enhance their properties.
- Saying $1 Billion in Gross sales Income: BWH Motels skilled will increase in each leisure and enterprise room nights all through 2024, serving to the model attain a milestone of $1 billion in gross sales income for the primary time.
With over 4,300 resorts in 100 nations and territories worldwide, BWH Motels gives improvement alternatives for builders and friends in each market.
