Accor is assured of continued development within the Pacific area in 2025 following a profitable yr that noticed vital openings, vital signings, developments in sustainability and record-breaking concert events at Accor Stadium.
Reflecting on 2024 at Lodge Woolstore 1888, Sydney – a latest addition to the Handwritten Assortment – on Wednesday, Accor Pacific Chief Working Officer PM&E, Adrian Williams, informed media it was an “extraordinary yr” and that he’s assured of continued development in 2025.
“We’re in a very sturdy, strong trade,” Williams stated.
“This yr was not with out its challenges, however we really feel actually assured. We really feel that we’re getting into a brand new section of development and growth of motels in Australia and Accor is totally on the forefront of that – creating superb life-style, restaurant, bar experiences, and our loyalty program, which has had a report yr when it comes to development.
“We preserve methods to create experiences for our loyalty members. We all know that Australia is hungry to journey, and that gained’t change subsequent yr.”
Amongst its key openings this yr, Accor welcomed the dual-branded Novotel and Ibis Kinds Melbourne Airport in July, and the 32-room Peppers Gladstone, which marked the primary new lodge growth within the Gladstone area in over a decade.
Additionally this yr, Accor introduced two new Pullman motels – Pullman Perth Airport and Pullman Launceston – set to affix the gathering in 2027.
Subsequent yr, the 140-room Novotel Sydney Cabramatta leads the openings, bringing a various culinary expertise and a variety of facilities to southwest Sydney.
Throughout the Tasman, Tribe will make its New Zealand debut with the opening of Tribe Auckland Fort Road.
Ennismore is about to introduce three flagship manufacturers to the Australian marketplace for the primary time with the launch of 25hours Lodge The Olympia in Sydney, the Mondrian Gold Coast Lodge and Residences at Burleigh Heads and Hyde Perth.
Accor has additionally marked a significant milestone in its sustainability journey in Australia with 150 motels now licensed by Ecotourism Australia. The partnership with Ecotourism Australia has seen Accor introduce rigorous sustainability practices throughout its portfolio to fulfill over 200 key indicators.
Williams was joined on Wednesday by Tourism & Transport Discussion board (TTF) Chief Govt Officer, Margy Osmond, who spoke about Australia’s evolving journey panorama, highlighting the alternatives for motels as Australians go for native metropolis stays.
“The primary discretionary spend merchandise now’s a break for a vacation … it’s fully non-negotiable with households,” Osmond stated highlighting the significance of getting a broad vary of manufacturers providing totally different value factors within the lodge market.
“Australians are nonetheless selecting, greater than the rest, to vacation at residence,” she added.
“We might suppose one of many huge developments of the subsequent 12 months goes to be metropolis stays. Individuals are going to vacation of their residence state and uncover experiences of their capital metropolis. The lodge sector has the capability to create experiences and ship fantastic hospitality choices that may play into that development.”
