There are eight locations on the planet referred to as Sweden. Now, Sweden applies for trademark as the primary nation on the planet to keep away from vacationers ending up within the incorrect Sweden.
Sweden is making a daring (and barely cheeky) transfer to trademark its title, placing an finish to journey mix-ups. The house of cinnamon rolls and fika has utilized to the European Union Mental Property Workplace (EUIPO) to guard its title from worldwide duplicates which may confuse unsuspecting vacationers who wish to expertise the unique Sweden and is asking on folks world wide to help its utility through a web-based petition.
The trademark utility goals to make sure nobody packs for the Swedish lakes and forests solely to seek out themselves in a far-off city with the identical title however not one of the Scandi appeal. British vacationers have, sooner or later, been caught out by two locations having the identical title – from Edmonton in North London versus Edmonton, Canada, to the legendary Liverpool soccer followers who wound up in Lille, Belgium as an alternative of Lille, France.
Eight locations world wide are referred to as “Sweden“. There are additionally a number of Germanys, dozens of Americas, and 34 Londons globally, so it’s not laborious to see why slightly model readability may be so as. Go to Sweden has determined it’s time to step in and assist vacationers keep away from vacation blunders, so nobody packs for the Swedish lakes and forests, solely to seek out themselves in a far-off city.
Based on Go to Sweden analysis, nearly half (45%) of vacationers within the UK admitted to discovering it complicated with locations having the identical names when planning their travels and seven% have even confessed they travelled to the incorrect place. With over 7.4 million British vacationers occupied with Sweden as a journey vacation spot, there’s the potential for over 595,000 vacationers to finish up within the incorrect Sweden.
The examine additionally revealed a big share of youthful vacationers aged 20-32 help the concept of trademarking names to stop location mix-ups (54% within the US, 45% within the UK and 44% in Sweden).
“It’s flattering that different locations wish to be referred to as Sweden, however we’d favor if there was only one. Our Sweden. The one with lakes, islands, forests, and the world’s greatest flat-pack furnishings,” quipped Susanne Anderson, CEO of Go to Sweden. “When folks consider Sweden, they need to image our wealthy landscapes, fika tradition, and iconic design, not one other metropolis or city that occurs to share our title. We wish everybody to hitch us, signal the petition, and assist vacationers uncover the one and solely, and authentic, Sweden.”
Sweden Applies for Trademark because the First Nation within the World, info supplied by PR Newswire. The writer’s opinions and the content material shared on this web page are their very own and should not essentially signify the views of Day by day Scandinavian.
