Longevity is certainly the brand new wellness, to borrow a phrase. Sure, wellness and spa tourism will live on – and for good motive as they’re each rising like loopy! – the phrase longevity provides yet one more layer based mostly in scientific precision, diagnostics and preventative drugs. The megatrend of longevity tourism could solely be accessible for ultraluxury in the mean time, however like all adoption curves, it’ll inevitably slink its means down the star scores, providing enormous income alternatives for forward-thinking resort manufacturers.
So, what’s the take care of ‘longevity’? For the reason that daybreak of civilization, people have pursued a noble (but additionally considerably egocentric) dream: to unlock the secrets and techniques of vitality, to revive well being and to defy the inevitable decline of getting older. The traditional Epic of Gilgamesh tells the story of a hero’s quest for everlasting life – a quest that echoes by the centuries and stays a central a part of our collective creativeness. However not like our historic ancestors who sought legendary elixirs, we now maintain the keys to understanding getting older at its deepest, mobile stage. Right this moment, science has advanced from legend to actuality, providing therapies that may sluggish the clock and lengthen not simply lifespan, however ‘healthspan’ – the dear years of life full of energy, wellness and pleasure (in distinction to ‘lifespan’ which additionally contains years when individuals aren’t at their greatest, to place it politely).
This shift is nothing in need of a revolution. This supposed ‘Longevity Revolution’ is reshaping how we take into consideration getting older, well being and the very notion of what it means to stay properly. For hundreds of thousands, this motion guarantees the potential of reaching a century or extra in good well being, radically remodeling our future. And past its profound implications for people and societies, it’s igniting a brand new frontier for the hospitality trade.
On this new period, the last word luxurious isn’t only a gorgeous suite or a Michelin-starred meal; it’s the promise of an extended, more healthy life. ‘Well being is wealth’ could sound like a well-worn phrase, however on this context, it rings more true than ever. Resorts are poised to grow to be havens of longevity, catering to vacationers searching for extra than simply leisure. They’re searching for rejuvenation, which for those who break the Latin root of this phrase down, it means to make younger (juven) once more (re).
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As wellness and antiaging packages grow to be as important as room service, motels are unlocking new income streams and tapping right into a quickly rising market of longevity tourism. Look no additional than manufacturers like Canyon Ranch, Lanserhof, Miraval, Equinox Resorts, Sensei, Chenot Palace, Six Senses, 4 Seasons and plenty of others – all are deploying longevity packages. It’s a chance not simply to reinforce visitor experiences, however to domesticate deeper, lifelong connections with guests who’re not simply company. They’re companions on the journey to lasting vitality.
On the forefront of this longevity revolution is the brand new resort model, The Property Resorts & Residences, which was launched in mid-September 2024 by founders, Sam Nazarian and Tony Robbins with the announcement of 15 world motels and residences in addition to ten city preventative drugs and longevity facilities by 2030. Becoming a member of these two founders shall be world music icon, Marc Antony, and worldwide strategist, Richard Attias, who collectively will develop this luxurious model into the most important longevity ecosystem on the earth in partnership with luxurious well being clinics Fountain Life and Clinique La Prairie.
It was a profound honor to interview Sam Nazarian, who because the founder and CEO of sbe has been a resort icon for a number of many years now. Since launching SLS Resorts in 2006, Nazarian has ushered within the boutique, way of life pattern in hospitality along with his signature fashion of playful design, dynamic F&B ideas and onsite leisure. With The Property, Nazarian is bringing to the forefront a brand new age of luxurious centered round utilizing the newest diagnostics and restorative applied sciences to maximise an individual’s healthspan.
Let’s begin with your personal journey. Are you able to recall the second whenever you first began to consider within the prospects of longevity and growing healthspan by proactive care? What satisfied you?
After constructing among the largest world way of life platforms within the early 2000s, my priorities have naturally shifted with the rising give attention to well being and wellness. Right this moment, there’s a broader, simple motion towards feeling higher and dwelling longer. Individuals throughout all generations – whether or not Gen Z, Millennials or older – are not glad with luxurious alone; they’re searching for proactive, science-backed well being options that empower them to thrive. This shift towards longevity and wellness is deeply private for me, which is why I partnered with Tony Robbins to create The Property – a revolutionary luxurious hospitality and residential ecosystem designed round preventative drugs, AI and increasing life by modern well being options.
As background, what stage of growth are you in for the primary resort in St. Kitts and the primary longevity heart in Los Angeles?
The St. Kitts resort is slated to open in 2026. The primary longevity heart will open in Century Plaza, Los Angeles, within the second half of 2025.
The time period ‘longevity tourism’ is comparatively new. How is that this completely different from extra established journey modalities like wellness retreats?
Longevity tourism goes past conventional wellness retreats by providing medically-backed, customized care based mostly on superior diagnostics and scientific information. Whereas wellness retreats typically give attention to leisure and normal wellbeing, longevity tourism is rooted in exact, proactive well being interventions designed to increase one’s healthspan. Companions like Fountain Life and Clinique La Prairie carry cutting-edge medical applied sciences and holistic therapies, making certain that company obtain customized diagnostics and therapies from main consultants in longevity science.
The partnerships with Fountain Life and Clinique La Prairie sign simply how superior these motels and residences shall be. For readability, what companies will these medical companions present and what different longevity or wellness facilities shall be supplied to company and residents?
Fountain Life will present modern diagnostics and preventative well being companies utilizing AI-powered applied sciences. Company could have entry to superior well being screenings, together with full-body MRIs, genome sequencing, DEXA scans and epigenetic testing to detect early indicators of illness and assess total well being. The purpose is to catch potential points earlier than they manifest as signs, permitting for early intervention and optimization of well being. These diagnostics shall be complemented by customized well being teaching, therapeutic plans and tailor-made vitamin regimens to extend vitality and longevity.
Clinique La Prairie, identified for over 90 years of experience in longevity, will contribute its holistic well being therapies, similar to their signature Revitalisation program, which boosts immune operate and slows getting older, and their Grasp Detox program, designed to cleanse the physique at a mobile stage. As well as, company can profit from their CLP Holistic Well being® dietary supplements and therapies that align with their famend four-pillar method: medical care, vitamin, wellbeing and motion. This ensures a totally built-in well being expertise, mixing science with luxurious.
The Property will concentrate on absolutely tailor-made well being plans based mostly on superior diagnostics and biomarker outcomes. Are you able to elaborate on what this may inscribe for a resort visitor staying only some nights?
The Property will provide a spread of wellness facilities, together with health packages curated by trade consultants, therapeutic spa therapies and a vitamin platform developed by Michelin-starred cooks, designed to work in concord with every visitor’s medical diagnostics and well being objectives. Tailor-made plans will contain preliminary screenings, biomarker assessments, individualized consultations, vitamin plans, health regimens and post-departure follow-ups to make sure continued well being enchancment.
What extra advantages and in-suite options will differentiate residences at The Property from different luxurious motels promoting branded residences?
Residences at The Property will combine superior diagnostics, absolutely tailor-made wellness packages, and facilities like wellness kitchens, private health areas and good know-how designed to observe and improve well being.
The phrase ‘meals is drugs’ is gaining widespread acceptance. Do you foresee a brand new eating class of ‘longevity delicacies’ rising? How will The Property Food plan provide a differentiated culinary presentation from different luxurious resort manufacturers actively pursuing wellness-based F&B?
The Property Food plan will transcend conventional wellness delicacies by integrating customized vitamin plans which might be immediately knowledgeable by every visitor’s medical diagnostics. Which means that each meal shall be crafted to assist particular well being objectives – whether or not that’s enhancing longevity, boosting immune operate or optimizing intestine well being. Dishes shall be designed by a staff of award-winning and Michelin-starred cooks, similar to Chef Katsuya Uechi, Chef Wes Avila and Chef Dani Garcia, making certain that the meals will not be solely nutritious but in addition of the best culinary commonplace.
A lot of longevity is achieved by altering one’s ‘way of life’ – a time period that sbe (and SLS Resorts) virtually invented. As a pioneer of each this resort class and the leisure trade, what design components and facilities will make The Property properties greater than only a well being clinic with luxuriously furnished rooms and suites?
The Property will mix luxurious, design and leisure to create areas that aren’t solely medically superior but in addition cater to way of life enjoyment, making it a holistic expertise, not only a medical one. It’s about creating an entire ecosystem the place longevity and luxurious coexist, with out sacrificing the indulgent, joyful elements of life that sbe has all the time stood for.
Many would say that the longevity way of life requires a excessive diploma of sacrifice, citing individuals like Bryan Johnson whereby one should abstain completely from alcohol, fried meals, staying out late and different indulgences. And but, this stoic outlook comes at odds with what it means to be human by way of having fun with the numerous wonders our planet has to supply like high-quality wine, pastries from a world-class baker or celebrating an important day with associates properly into the evening. How will The Property assist its company and residents discover their very own more healthy stability?
I’ve all the time believed that life is about stability, and that’s a key precept we’re bringing to The Property. Longevity doesn’t imply dwelling a lifetime of deprivation; it’s about discovering a strategy to benefit from the finer issues whereas nonetheless making selections that assist long-term well being. We’re not asking our company to surrender the pleasures that make life wealthy, like celebrating with associates, having fun with a glass of high-quality wine or indulging in a gourmand meal. As an alternative, we’re providing them a strategy to do these items in a means that aligns with their well being objectives.
Our culinary packages, for instance, function dishes that aren’t solely scrumptious but in addition designed with longevity in thoughts – whether or not it’s antioxidant-rich elements or sustainable, natural wines. It’s about having fun with life’s pleasures in a means that enhances your well being, not detracts from it. We would like our company to depart feeling rejuvenated, not restricted, and empowered to keep up that stability lengthy after their keep.
Dr. Peter Diamandis and others speak about ‘longevity escape velocity’ the place an individual ought to prioritize their well being now in anticipation of future scientific discoveries that can vastly increase lifespan and healthspan. What do you consider this idea and the way will The Property stay on the forefront of medical breakthroughs?
Longevity escape velocity is an enchanting idea. The Property is dedicated to being pioneers on this house by providing probably the most floor breaking diagnostics, therapies and preventive care accessible. Our partnerships with leaders like Fountain Life and Clinique La Prairie make sure that we’re continually pushing the boundaries of what’s doable within the longevity subject. We’re a platform for these groundbreaking concepts, and we shall be giving them scale.
